It’s characterized by key pillars, which together give teams the confidence to make breakthroughs: With Pure, the team has been able to cut components of the computation process by up to 15%.² Pure Storage gives Mercedes F1 a competitive, cutting-edge data center, in turn giving the team the agility to make decisions that influence race and business outcomes. Pure Delivers Confidence and Split-second Agility All of this means that data has to be highly accessible, not trapped in silos that create bottlenecks. The team’s data demands are incredibly vast, leveraged for everything from design and prototyping to manufacturing and testing. Data is a core part of each decision-making process. Mercedes F1 uses detailed metrics in almost every aspect of its operations, from social media to lean manufacturing. Where F1 cars are designed to slice through the air with minimal drag, the organization can move faster, be ready for anything, and go after big wins when it’s free from data silos and bottlenecks. Powering the Business of F1 off the Trackįor Mercedes F1, having operational agility is a bit like being aerodynamic off the track. It gives Mercedes F1 the extra agility and confidence they need to take risks and turn instincts into outcomes. They can’t wait on laggy car data when a critical turn is seconds away. To pull this off, they need data that can move as fast as they do. Outside of their cars, the team is watching competitors, too. They’re also connected via earpieces and biometric sensors that send their heart rates to teammates in the pit to better ensure their safety. They can make microscopic changes on all these details to improve their driving.”¹ They sit there and they are given all sorts of sheets and information about how they slowed the car down before the corner, how they turned the wheel in and rotated the car, loaded up the front tires, the rear tires, etc. Motorsport Network President James Allen notes, “The biggest change is in terms of the workload for the driver and that they have to be data analysts themselves to some extent. Where data capture used to come primarily from the driver, now it comes from the car. It’s also the magic of the sport: drivers mastering machines at incredible speeds.īut you can’t overlook one important difference of today’s F1 drivers: how they’ve had to adapt their jobs to modern cars. Instinct plays a big part in their success, helping them make decisions when data can’t-say if inclement weather prevents tests prior to a race. They’re bold and athletic and take risks. In large part, today’s drivers are the same as yesterday’s drivers. “The biggest change is in terms of the workload for the driver and that they have to be data analysts themselves to some extent.” –James Allen, President, Motorsport Network So, What Does Instinct Powered by Data Mean? That’s more than twice the data from just two years ago. Additional data is continuously gathered from the factory and track-currently averaging 20TB/day. This allows them to glean every possible insight to enhance performance, keep drivers safe, inform pit-stop strategies, and more. The Mercedes F1 team’s engineers, analysts, and race strategists analyze data collected from more than 200 physical sensors in its cars. Data has always played a part, but today it’s one of the most data-driven sports in the world.ĭata is right there in the driver’s seat, augmenting the physical abilities, experience, and courage of every driver. In this way, today’s F1 races are different than they were decades ago. Racing requires split-second decisions that are made by a multitude of minds, factors, and technologies. Why Modern Formula 1 Racing Is Data-Driven to the Maxĭata allows F1 teams to turn gut instincts into winning outcomes. And today, more than ever, success in F1 is a product of data. It’s a testament to teamwork-between cars and drivers, between analysts and engineers, and between the Mercedes-AMG organization and its partners. We’re well into the 2021 season, and one thing’s clear: The Mercedes-AMG Petronas Formula One Team is maintaining its legacy as one of the most successful teams in F1 history.
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